If you’re a startup founder in India, chances are you’ve Googled this at least once: “How much does branding cost?” Or more specifically: “How much should branding cost for my startup?” And the answers online usually don’t help. Some say branding can be done for ₹10,000. Others talk about ₹20 lakhs like it’s normal. No context. No clarity. At Suramya, a brand strategy and brand design studio working with founders across India and global markets, this is one of the most common

Branding used to be about getting attention.In 2026, it’s about earning memory, trust, and preference . Founders are entering a phase where visibility is no longer the problem, differentiation is . Everyone has access to tools. Everyone can “design.” Everyone can post. Yet most brands still feel the same. At Suramya, after working closely with founders, luxury brands, and growing businesses, we see clear shifts coming. Branding is no longer cosmetic. It’s behavioural, cultur

As we move closer to 2026, food and beverages packaging design is undergoing a clear shift. It is no longer just about looking attractive on a shelf. Today’s consumers expect packaging to feel authentic, transparent, sustainable, and informative . Brands that understand this shift are using packaging as a strategic tool to build trust, communicate values, and empower customers to make informed choices. The future of food packaging lies in honesty over perfection , clarity ove